The Harvard Academy Executive Master Business Administration Seminar will offer in Paris a training course comprising 10 training modules.
At the end of this training, the EMBA Certificate of Harvard will be awarded.
Within the Edouard VII Conference Center located in a privileged, prestigious and very accessible environment in the heart of Paris, we welcome you for a seminar that will change your business vision.
Upon arrival a coffee / tea and juices and pastries will be offered. During the 11:00 break we will take the time to meet for a breakfast. Each day of training will be closed with a sumptuous brunch.
The seminar will be fully translated into French and English by a cabin interpreter with an audio headset for each trainee.
Professional equipment for a smooth running of your seminar will be made available to you (laptop plug, English-French translation headset, high-speed Wi-Fi Internet connection, notepad and pens.
Here are the 10 modules planned during the seminar:
Module 1 : Business Environment and synthesize trends in the Business world
This course systematically explores the external environment in which businesses operate – legal and regulatory, macroeconomic, cultural, political, technological, and natural. Additionally, the course will examine the critical opportunities and threats that arise from an analysis of external business conditions. Students will apply scenario planning to a selected industry and synthesize trends in Business world.
Module 2 : Marketing Management
In today’s business world, success can often be attributed more to the genius of a company’s marketing efforts than to the genius of its products or services. A clear understanding of the importance of marketing, as well as a grasp of effective marketing practices, is essential for anyone who wishes to achieve a position of leadership. You will gain a working knowledge of both marketing theory and its practice.
Module 3 : Financial and Managerial Accounting
Effective leadership in today’s complex and highly regulated business environment demands more than a working knowledge of basic accounting practices. Managers must fully grasp sophisticated financial and managerial accounting concepts and be able to apply them with ease in handling day-to-day responsibilities. Managers must also be well versed in the intricacies of corporate governance and assets.
Module 4 : Operations and Project Management
In today’s business environment, the success of organizations depends on the effective and efficient management of operations. Methods to select, plan, and improve organizational processes will be examined. The application of optimal capacity decisions in supply chains, development production, and inventory plans and schedules will be performed. The student will learn quality management and improvement of productivity skills.
Module 5 : Human Resource Management
Organizations are composed of groups of people who work together to achieve defined outcomes. Ex-perience has proven time and again that the key factor which differentiates successful companies from those who struggle to survive is people who make up the employee base. The Human Resources function is given the specific task of planning for and resolving many employee-related issues and needs.
Module 6 : Managerial Economics
This course surveys the fundamental concepts and methods of economic analysis for managers. Real-world decision making is emphasized. Application of key economic concepts such as market demand, market supply, market equilibrium, marginal analysis, production, costs, revenue, profit, and market structure constitute the core material of the course.
Module 7 : Corporate Finance
Financial decisions made at the higher levels of a business organization can have far-reaching effects. Intended to achieve firm operating goals and create shareholder value. These decisions must be made judiciously with a thorough understanding of all the factors involved.
In this course, you will learn to apply the analytical techniques required for developing effective and workable financial solutions.
Module 8 : Strategic Management Classes
One of the keys to success for today’s organizations is their ability to develop, implement, and accurately evaluate effective business strategies. In this course, you will integrate the knowledge you have gained from your prior MBA courses to develop and sharpen your skills for formulating, deploying, and assessing an organization’s strategy for achieving competitive advantage in the marketplace.
Module 9 : Applied Marketing Communication Theory
Case studies, reflective exercises, advanced readings, and practical experiences are among the methods used in this course to illustrate how theorists and strategists will drive the continued evolution of the marketing communication professions.
Module 10 : Individual and Organizational Intelligence Classes
This course focuses on the application of systems theory, social psychology concepts, organizational life-cycles, and biological principles to the understanding of business operations.
It includes a review of basic business principles, multiple intelligences, emotional intelligence, organizational culture, sensational intelligence, biomimicry and organizational DNA.